Our story
Our journey began in 2000 as a small family venture in Arilje, initially focused on concrete rebar and trading in construction materials.
Right from the outset, our commitment to quality set us apart, earning us a reputation as a dependable partner.
Driven by a passion for growth, we ventured into a new direction in 2015 - frozen fruits and vegetables. Nestled in Arilje, the heartland of Serbia’s raspberry cultivation, we are devoted to delivering produce of the highest quality.
Story continues…
Our dedication to excellence and expansion has fostered collaborations with over 200 satisfied partners. Nearly a decade into our frozen fruit endeavor, we proudly celebrate the successful processing of over 1000 tons of fruit.
Operating from Arilje in the western reaches of Serbia, our locale’s unique geographical position contributes to the exceptional quality of raspberries grown here. Consequently, we actively support initiatives aimed at safeguarding the geographical origin of raspberries from this region.
Moreover, our strategic location allows for efficient sourcing and processing, ensuring freshness and flavor retention in every batch. We are deeply rooted in our community and are committed to sustainable practices, from cultivation to packaging.
With a firm belief in innovation and continuous improvement, we invest in state-of-the-art technology and rigorous quality control measures to meet the evolving needs of our partners and consumers.
At our core, we remain a family-owned business, driven by integrity, passion, and a relentless pursuit of excellence. Join us in savoring the finest frozen fruits nature has to offer.
Quality and standards
Furthermore, our commitment to quality is underlined by our acquisition of internationally recognized certificates. We are proud to have HACCP (Hazard Analysis and Critical Control Point) certificate, which confirms our adherence to strict food safety and quality management standards.
These certifications not only validate our dedication to excellence but also provide our partners and consumers with the assurance of consistently high-quality products. Through attention to every stage of the production process, from sourcing to packaging, we ensure compliance with the most rigorous industry standards.
Our commitment to food safety and quality goes beyond mere compliance; it is ingrained in our company culture. With these certifications, we uphold our promise to deliver frozen fruits of the highest caliber, meeting and exceeding the expectations of our valued customers worldwide.
Next goal for our company is to improve our production and introduce some of the leading standards such as BRC (British Retail Consortium) or IFS (International Featured Standards).
